Digital Marketing for E-commerce

Run paid and organic campaigns that bring profitable orders, not just clicks.

Next batch starting soon — limited seats

Overview

What this course covers

Traffic is easy to buy and hard to profit from. This course is built around the numbers that decide whether an e-commerce campaign works: cost per acquisition, contribution margin and repeat purchase value.

You set up clean tracking first, then learn Meta and Google campaign structures, audience and keyword strategy, and a creative testing system that keeps producing winners instead of relying on one lucky ad.

Alongside paid media you build the owned channels that raise profitability — email and SMS flows, retention offers, and enough technical and content SEO to earn steady free traffic.

Who it's for

Intermediate — best if you already have a store or product to promote

Duration

9 weeks

Format

Live classes weekly, recordings, campaign assignments, mentor review

Outcomes

What you'll learn

Tracking setup: pixels, conversions API and GA4

Meta campaign structure and audience strategy

Google Search, Shopping and Performance Max

Creative briefs and systematic ad testing

Landing page and offer optimization

Email and SMS automation flows

E-commerce SEO and content basics

Reporting, attribution and budget decisions

Curriculum

Module breakdown

Module 1 — Marketing Math

CAC, AOV, LTV and margin — the numbers every campaign decision depends on.

Module 2 — Tracking & Analytics

Pixel, conversions API, GA4 setup and validating that your data is trustworthy.

Module 3 — Meta Ads

Account structure, audiences, budgets and scaling rules for Facebook and Instagram.

Module 4 — Google Ads

Search, Shopping feeds and Performance Max campaigns for product businesses.

Module 5 — Creative Testing

Writing briefs, producing angles and running a repeatable testing calendar.

Module 6 — Landing Pages & Offers

Matching message to page, offer design and lifting conversion rate.

Module 7 — Email & SMS

Welcome, abandoned cart, post-purchase and win-back flows that add margin.

Module 8 — SEO & Content

Keyword targeting, product and collection page SEO, and content that ranks.

Module 9 — Reporting & Scaling

Dashboards, attribution sanity checks and deciding where the next dollar goes.

Mentor

Who teaches this

Usman Tariq

Performance Marketer

Usman has managed over $12M in Meta and Google ad spend for DTC brands, building creative testing systems and retention flows for stores scaling past seven figures.

Meta adsGoogle adsCreative strategyEmail flows

Enrollment

Join the next batch

One payment, lifetime access to the material and support from mentors who sell every day. Installment plans available on request.